WMOR-TV is an independent television station in the Tampa Bay television market (the Tampa/St. Petersburg, Florida DMA). It is licensed to Lakeland, with studios in Tampa. It is owned by Hearst-Argyle Television. History The station began operation in April 1986 as WTMV, a music video channel known as V-32. It began mixing in general entertainment by 1988. WTMV's early studios were located in Lakeland on South Florida Avenue, on Lakeland's south side. By 1990, it relocated to Tampa to its prese… (More on Wmor-tv)