WISC-TV, channel 3 (analog)/50 (digital), is the CBS affiliate for Madison, Wisconsin. It is also the only VHF outlet in the Madison media market. The station signed on the air for its first broadcast on June 24, 1956. WISC-TV is the flagship station of Morgan Murphy Media, and has been affiliated with CBS since its inception, along with a secondary UPN affiliation during overnight periods between 1995 and 1999. Its transmitter is located in Madison. The station also operates My Madison TV, whi… (More on Wisc-tv)