Swatch is a brand name for a line of wrist watches from the Swatch Group. With its vertical control of the production of Swiss watches its watches and related products is marketing very well. In 1982, Swatch was conceived and it was introduced on the market in Switzerland in March 1983. Origin Swatch was originally intended to re-capture entry level market share lost by Swiss manufacturers during the aggressive growth of Japanese companies such as Seiko in the 1960s and 1970s, and to re-popular… (More on Swatch)