South Beach Beverage Company, commonly known by its acronym, SoBe (IPA: [sobi]), is a manufacturer of teas, fruit-juice blends and energy drinks. SoBe was founded in Norwalk, Connecticut in 1996 and became a subsidiary of PepsiCo in October 2000. The SoBe name is also licensed for gum and chocolate products. Company history The South Beach Beverage Company is a drink manufacturer based in Norwalk, Connecticut, USA. Incorporated in 1996, their first product was SoBe Black Tea 3G (ginseng, guara… (More on Sobe)