Pathos is one of the three modes of persuasion in rhetoric (along with ethos and logos). Pathos appeals to the audience's emotions. It is a part of Aristotle's philosophies in rhetoric. Not to be confused with bathos which is an attempt to perform in a serious, dramatic fashion that fails and ends up becoming comedy. Emotional appeal can be accomplished in a multitude of ways: by metaphor or story telling, common as a hook, by a general passion in the delivery and an overall amount of emotiona… (More on Pathos)