Normative has specialized meanings in several academic disciplines. Generically, it means relating to an ideal standard or model. In practice, it has strong connotations of relating to a typical standard or model (see also normality). Philosophy In philosophy, normative statements affirm how things should or ought to be, how to value them, which things are good or bad, which actions are right or wrong. Normative is usually contrasted with positive (for example descriptive, explanatory, or con… (More on Normative)