» This article is about consumers in economics. For the article about consumers in biology, see Heterotroph. Consumers refers to individuals or households that use goods and services generated within the economy. The concept of a consumer is used in different contexts, so that the usage and significance of the term may vary. Consumer in economics and marketing A consumer is a person who uses any product or service. Typically when business people and economists talk of consumers they're talking… (More on Consumers)