» This word has distinct meanings in other fields: see connotation (semiotics) and connotation and denotation. For the opposite of Connotation see Denotation. Connotation is a subjective cultural and/or emotional coloration in addition to the explicit or denotative meaning of any specific word or phrase in a language, for example emotional association with a word. Usage Within contemporary society, connotation branches into a mixture of different meanings. These could include the contrast of a… (More on Connotations)