Americanization is the term used for the influence the United States of America has on the culture of other countries, resulting in such phenomena as the substitution of a given culture with American culture. When encountered unwillingly or perforce, it has a negative connotation; when sought voluntarily, it has a positive connotation. Before the mid-twentieth century, however, Americanization referred to the process by which immigrants became American. Media The spread of American media includ… (More on Americanization)