, grinding it, and packaging it for sale under this brand name. History Wheatena was created by George H. Hoyt in the late 19th century, when retailers would typically buy cereal (the most popular being cracked wheat, oatmeal, and cerealine) in barrel lots, and scoop it out to sell by the pound to customers. Hoyt, who'd found a distinctive process of preparing wheat for cereal, sold his cereal in boxes, offering consumers a sanitary appeal. Hoyt advertised the cereal in newspapers as early as 18… (More on Wheatena)