The term mascot – defined as a term for any person, animal, or object thought to bring luck mascot - Definitions from Dictionary.com – colloquially (informally) includes anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional spokespeople for consumer products, such as the rabbit used in advertising and marketing for the General Mills brand of breakfast cer… (More on Mascot)