A marque (French for "brand"; ) is a brand name, especially in the automobile industry. For example, Chevrolet and Buick are marques of their maker, General Motors (GM). A company may have many marques: GM has used more than a dozen in the North American market alone. Differentiation There are huge economies of scale in the automobile industry. A larger company can develop and produce vehicles much more economically than a smaller concern. Product development, in particular, benefits from these… (More on Marque)