A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition.Wheeler, Alina. Designing Brand Identity ©2006 John Wiley & Sons, Inc. (page 4) ISBN 978-0-471-74684-3 The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from… (More on Logo)