Kool-Aid is a brand of flavored drink mix owned by the Kraft Foods Company. Invention and production Kool-Aid was invented by Edwin Perkins and his wife Kitty in Hastings, Nebraska, United States. All of his experiments took place in his mother's kitchen. (External Link).Its predecessor was a liquid concentrate called Fruit Smack. To reduce shipping costs, in 1927, Perkins discovered a way to remove the liquid from Fruit Smack, leaving only a powder. This powder was named Kool-Aid. Perkins mov… (More on Kool-aid)