Kickers is a youth brand created in 1968 that produces a wide range of footwear and clothing. History In 1968, Daniel Raufast came across a poster advertising the musical Hair. Interested by all the barefooted youngsters wearing jeans, he developed a new shoe concept which he believed to be more compatible with the blue-jean generation. The designer Jacques Chevallereau then created the first 'jean boot'. This new shoe was very different: the use of nubuck; shapes that looked more like short… (More on Kickers)