Ecolinguistics emerged in the 1990’s as a new paradigm of linguistic research which took into account not only the social context in which language is embedded, but also the ecological context in which societies are embedded. Michael Halliday's 1990 paper New ways of Meaning: the challenge to applied linguistics is often credited as a seminal work which provided the stimulus for linguists to consider the ecological context and consequences of language. Among other things, the challenge tha… (More on Ecolinguistics)