:For the concept of arbitrariness in trademark law, see Trademark distinctiveness. Arbitrary is a term given to choices and actions which are considered to be done not by means of any underlying principle or logic, but by whim or some decidedly illogical formula. For example, rearranging, for no reason, the letters of the alphabet so the letters appear in a staggered fashion (for example ab-cd-ef-gh). If there was a direct purpose in doing so, such as to make a better alphabet, then it wouldn't… (More on Arbitrary)