Ageism, also called age discrimination, is stereotyping of and discrimination against individuals or groups because of their age. It is a set of beliefs, attitudes, norms, and values used to justify age based prejudice and discrimination. This may be casual or systematic. Quadagno, J. (2008). The field of social gerontology. In E. Barrosse (Ed.), Aging & the life course: An introduction to social gerontology (pp. 2-23). New York: McGraw-Hill. The term was coined in 1969 by US gerontologist Robe… (More on Ageism)