WMOR-TV's an independent television station in the Tampa Bay television market (the Tampa/St. Petersburg, Florida DMA). It's licensed to Lakeland, with studios in Tampa. Owned by the Hearst Corporation, the station's operated by its publicly-traded broadcasting division, Hearst-Argyle Television. History The station began operation in April 1986 as WTMV, a music video channel known as V-32. It began mixing in general entertainment by 1988. WTMV's early studios were located in Lakeland on South… (More on Wmor-tv)