WISC-TV (digital channel 50 or PSIP virtual channel 3)'s the CBS affiliate for Madison, Wisconsin. The station's the flagship of Madison-based Morgan Murphy Media, and has been affiliated with CBS since its launch on June 24, 1956. The station airs regular local and CBS programming on digital channel 3.1 and also operates My Madison TV, a MyNetworkTV affiliate, on digital channel 3.2 (which's also carried on local cable and DIRECTV in the Madison market). History WISC-TV first took to the airwa… (More on Wisc-tv)