Swoosh's the symbol of the athletic shoe and clothing manufacturer Nike. It's among the most easily recognized brand logos in the world. History The Nike "swoosh'"'s a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS). BRS needed a new brand for a new line of athletic footwear it was preparing to introdu… (More on Swoosh)