South Beach Beverage Company,'s a manufacturer of teas, fruit-juice blends and enhanced water beverages sold under its acronym, SoBe (IPA: [sobi]). SoBe was founded in Norwalk, Connecticut in 1996 as a product of South Beach, hence SOuth BEach, SOBE. It became a subsidiary of PepsiCo in October 2000. In the past, the SoBe name also has been licensed for gum and chocolate products. Company history The South Beach Beverage Company's a drink manufacturer based in Norwalk, Connecticut, USA. Incorpo… (More on Sobe)