Publicity's the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment. From a marketing perspective, publicity's one component of promotion. The other elements of the promotional mix are advertising, sales promotion, and personal selling. Promotion's one component of marketing. But the publicist can't wait ar… (More on Publicity)