Psephology (from Greek psephos ψῆφος, 'pebble', which the Greeks used as ballots)'s the statistical analysis of elections. Psephology uses compilations of precinct voting returns for elections going back some years, public opinion polls, campaign finance information and similar statistical data. The term was coined in the United Kingdom in 1952 by historian R. B. McCallum to describe the scientific analysis of past elections. In Britain the term occasionally appears in… (More on Psephology)