Produce's a generalized term for a group of farm-produced goods, not limited to fruit and vegetables. More specifically, the term "produce" often implies that the products are fresh and generally in the same state as where they were harvested. In supermarkets the term's also used to refer to the section where fruit and vegetables are kept. Produce's the main product sold by greengrocers, farmers' markets, and fruit markets. In some parts of the world, including the United States, produce's mark… (More on Produce)