Personalisation involves using technology to accommodate the differences between individuals. Once confined mainly to the Web, it's increasingly becoming a factor in education, healthcare (for example personalised medicine), and both "business to business" and "business to consumer" settings. Web pages Web pages are personalised based on the characteristics (interests, social category, context, ...) of an individual. Personalisation implies that the changes are based on implicit data, such as i… (More on Personalization)