Optima's a humanist sans-serif typeface designed by Hermann Zapf between 1952-1955 for the D. Stempel AG foundry, Frankfurt, Germany. Characteristics Though classified as a sans-serif, Optima has a subtle swelling at the terminal producing a suggestion of a glyphic serif. Optima’s design follows humanist lines, but its italic variant's merely an oblique, essentially a sloped roman without characteristic italic letterforms such as a single storey a and rounded base of v and w. This's more… (More on Optima)