» For the video game see McDonald Land McDonaldland was a fantasy world, inhabited by Ronald McDonald and other characters, which was formerly used in marketing for McDonald's. In addition to being used in advertising, the characters were used as the basis for equipment in the playgrounds attached to some McDonald's. History Cycle one of McDonaldland began in January 1971, about the same time McDonald's was replacing its drive-ins with mansard roofed restaurants. These early commercials were bu… (More on Mcdonaldland)