McDonaldization (or McDonaldisation)'s a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). He describes it as the process by which a society takes on the characteristics of a fast-food restaurant. McDonaldization's a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. Where Max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the… (More on Mcdonaldization)