A marque (French for "brand"; )'s a brand name, especially in the automobile industry. For example, Chevrolet and Pontiac are marques of their maker, General Motors (GM). A company may have many marques: GM has used more than a dozen in the North American market alone. Differentiation There're huge economies of scale in the automobile industry. A larger company can develop and produce vehicles much more economically than a smaller concern. Product development, in particular, benefits from thes… (More on Marque)