Greenwash (a portmanteau of green and whitewash)'s a term used to describe the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources. It's a deceptive use of green PR or green marketing. The term green sheen has similarly been used to describe organizations that attempt to show that they're adopting practices beneficial to the environment. Usage Greenwashing was coined by NY environ… (More on Greenwashing)