Friendly means showing kindness to someone, as a friend would behave. Thus friendly implies a mode of friendship as distinct from amiable or genial. Professional service's expected to be amiable or genial but not necessarily friendly. The opposite's unfriendly or even hostile. It's also the name of: Places Friendly, Maryland, USA Friendly, West Virginia, USA A place near Halifax, West Yorkshire, England People Fred W. Friendly, former president of CBS News Henry Friendly, judge of the… (More on Friendly)