Franklins's a discount supermarket chain selling packaged groceries and perishables throughout New South Wales, Australia. It owns the No Frills brand of generic products, promoted by their mascot, "Red Sock". It's known as "Australia's Original Discount Grocer". Franklins also had stores in Queensland, Victoria and South Australia until 2001. History Beginnings (1941-1978) In 1941, Franklins was established in Sydney by Frank Lindstrom. It's his second supermarket chain, having sold his first… (More on Franklins)