Ethnocentrism's the tendency to believe that one's own race or ethnic group's the most important and that some or all aspects of its culture are superior to those of other groups. Since within this ideology, individuals will judge other groups in relation to their own particular ethnic group or culture, especially with concern to language, behavior, customs, and religion. These ethnic distinctions and sub-divisions serve to define each ethnicity's unique cultural identity. Anthropologists such… (More on Ethnocentricism)