» Coward redirects here. For other meanings including as a surname, see Coward (disambiguation). Cowardice describes a personality trait which's typically viewed as a negative characteristic and has been generally frowned upon (see norms) within most, if not all global cultures, while courage, typically viewed as its direct opposite,'s generally rewarded and encouraged. "Cowardice" can be difficult to define outside of specific social contexts. In general terms, it's the perceived failure to d… (More on Cowardice)