In rhetoric, antanaclasis (from the, antanáklasis, meaning "reflection")'s the stylistic trope of repeating a single word, but with a different meaning each time. Antanaclasis's a common type of pun, and like other kinds of pun, it's often found in slogans. Examples A famous example of antanaclasis's seen in William Shakespeare's Henry V when the King sends the French ambassadors back to their master with an answer to the insulting gift of tennis-balls. He says, "for many a thousand widows… (More on Antanaclasis)