Ageism is stereotyping and prejudice against individuals or groups because of their age. The term was coined in 1969 by US gerontologist Robert N. Butler to describe discrimination against seniors and patterned on sexism and racism. Butler defined ageism as a combination of three connected elements. These were: • prejudicial attitudes towards older people, old age and the ageing process • discriminatory practices against older people • institutional practices and policies… (More on Ageism)